Setting up a business has many steps. No worries, we are here to help you through the overwhelming dos and don’ts of building a successful brand. Here you will find ways to register your mark for your business and protect your intellectual property.
Of course, you’ve heard of numerous legal situations involving someone “borrowing” or “sampling” someone’s intellectual property. The proceedings can be time-consuming and costly when the idea was officially protected.
Whether it’s your company name, unique signature, or concept, it is best to protect those elements early on when building your brand.
- Determine if this is the name, concept, or symbol you want to represent your business. Your investment in these important pieces are valuable and are costly if you frequently change your mind on who you are as a business.
- File the proper documents. If you are unsure of how to begin, there are companies that will do the paperwork for you.
There are fees associated with these services, due to the company working on your behalf. However, if you need time to focus on what you do best, why not delegate the nitty-gritty to someone else.
Below is a list that specializes in assisting companies with protecting their brand.
You may also work with a local trademark lawyer
Differences in legal marks:
- Trademark/Servicemark ™ –a mark that represents goods and services. Actually has no legal meaning. You can use the symbol on any mark that your company uses without registering it. However, its purpose is the intent to move forward with obtaining a legal trademark.
- Registered ® –represents a mark that is a registered trademark with the United States Patent and Trademark Office (USPTO).
- Copyright- existing globally in many countries, that basically grants the creator of an original work exclusive rights to determine and decide whether, and under what conditions, this original work may be used by others. This is usually only for a limited time. The exclusive rights are not absolute but limited by limitations and exceptions to copyright law, including fair use. A major limitation on copyright on ideas is that copyright protects only the original expression of ideas, and not the underlying ideas themselves.